From: Howard Jacobson <>
Subject: Is "Cheat" really the word you want to use?

Lately, several coaching clients have been referring to "cheat meals" or "cheat days" or "cheating" - always in the context of behaviors that deviate from their expressed long-term goals.

I made a 4-minute video explaining why I'm troubled by the word "cheat" in this context. 

If you find yourself thinking about "cheating," I hope this video will encourage you to construct a different metaphor - one that won't subconsciously reward the behavior.

Watch the video to find out more: 

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On October 19, 2020, the fee for a full year of unlimited private 1-on-1 laser coaching with me increases from $2000 to $2500. If you sign up before then, you're grandfathered in to the lower price for as long as you stay a client.

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