Attention Rich Roll Fans: We've closed the door to the Big Change Program as of August 5, 2016. If you want to be notified next time we run it, sign up for Howard's newsletter at PlantYourself.com.
Have you spent years meaning to get fit and healthy, but there always seems to be something standing in the way?
Have you tried dieting a hundred times, to the point where you're just about ready to give up?
Have you read the books by plant-based authors like T. Colin Campbell, Joel Fuhrman, John McDougall, Rip Esselstyn, and Michael Greger - and you still find yourself "cheating" and giving in to temptation?
Are you confused about what to eat, how to shop, when to cook, and what to do at restaurants and on trips?
Are you too overwhelmed and exhausted to think about starting an exercise program?
Do you long to say YES to yourself, your health, your values, and your life - and finally take that "Step of No Return" toward the Big Change you still (barely) dream about?
Before you can change the pattern, you have to understand what's been holding you back.
Based on our experiences with our own Big Changes and through helping thousands of others with theirs, we've identified a few Big Wrenches that trip up most folks.
We're talking bad nutritional advice, like Atkins, paleo, American Heart Association - the mainstream stuff and the carnivorous fringe.
Or the barrage of marketing from supplement makers, MLM magical potion pushers, and the co-dependent Junk Food and Pharmaceutical Industries that own most of our politicians and scientists.
Or the mystical, coconut-oil-worshipping, well-meaning and totally misled "alternative medicine" crowd.
If you subscribe to bullshit, you can have the strongest will in the world, but you ain't gonna get to where you want to go.
But that's probably not your problem, if you're reading this. You probably know pretty much what you should be eating and what you should be minimizing or avoiding, right?
Which brings us to...
We're told that people are overweight because they're weak-willed, or lazy, or undisciplined, or unmotivated.
Ever heard this: "All you gotta do to lose weight is eat less and exercise more."
Now that's a setup not just for failure, but for feeling totally shitty about yourself after that inevitable failure.
Because it says, "You're overweight because you can't force yourself to do these two simple, unpleasant things."
The secret of motivation is that you can't depend on it.
And the secret of willpower is that you have to create an environment where you need as little of it as possible.
If you're trying to tough it out through sheer grit, you'll lose. It's a biological certainty.
Goal-setting is the new success fad.
Write down your goals.
Post them on your refrigerator door.
Make them your scrolling screensaver.
Scrawl them in lipstick on your bathroom mirror.
That's all well and good, but if we don't know how to set the right goals, we're gonna end up exactly where we started.
The wrong goals (even if they are things we really really want) will keep us stuck.
Here's how we know we have the wrong goal: the closer we get, the harder it becomes to stick with.
So we lose a few pounds, feel better about ourselves, and then celebrate with a box of donuts. Boom - right back in the frustrating oscillation again.
Wouldn't it be amazing to get oriented with the right information, armed with effective change strategies, and armored against the forces of inertia?
Big Change can occur easily and predictably once we stop going about it the wrong way. If you've never experienced this, you may find it really hard to believe.
We're not asking you to believe, not yet. Instead, try to suspend disbelief long enough to give us - and yourself - a chance.
The Big Change Program consists of all the information and support you need to take charge your health, your body, and your fitness.
It's based on real science, not the "Bro Science" scrolling across your Facebook feed. So when you do make changes, they pay off immediately and big time.
It's grounded in proven principles of Behavioral Psychology, not the "Get Thin Quick" cruelty and idiocy of The Biggest Loser.
And it's based on creating goals that are not only desirable, but magnetic: the closer we get, the stronger their pull.
The program consists of a 3-week kickoff phase followed by a full year of support. All for the very reasonable price of $297.
The kickoff phase consists of three live 90-minute calls on the 3 M's of Big Change: Menu, Movement, and Mindset.
The calls will be recorded, and you get the mp3 recordings so you can listen to them anytime.
Call #1: Menu
Call #2: Movement
Call #3: Mindset
When you join the Big Change Program, you get one year's access to my (Howard's) Tribe of Well.
The Tribe of Well consists of community, teaching, and group coaching on a wide variety of health topics. The centerpiece of the Tribe is the Healthy Habit Huddle, which takes place the first three weeks of every month.
In the Huddles, we explore the nitty-gritty of behavior change. I field questions, engage in live coaching, and share the best evidence-based approaches to bettering ourselves and our families.
Themes for the Huddles have included:
Future themes include:
The Tribe of Well also includes a private forum for members, where you can support each other, share your experiences, ask questions for upcoming Huddles, and connect with accountability partners from around the world.
You also get a 1-year membership to Wellness Forum Health, which has the most amazing collection of online workshops, cooking and exercise demos, and other health resources. Wellness Forum Health membership includes access to their flagship courses: Wellness 101 (including a hard copy Program Book) and Introduction to Informed Medical Decision-Making.
If you want a year's worth of 1-on-1 support, upgrade to an entire year of unlimited laser coaching with me.
We meet for extremely focused 15-minute sessions, and we agree upon your homework. Once it's complete, you're free to schedule your next appointment. You'll be amazed at the power, speed, and momentum of laser coaching.
You'll have a chance to find out more and upgrade to laser coaching once you register for the Big Change Program.
That's a fair question.
After all, any idiot can write a diet or fitness book. (And many have.)
Anyone can claim to have the answer - and because weight loss is such a big deal, people desperate
Your guides, Josh LaJaunie and Howard Jacobson, are not only teachers, but do-ers. If there's a mistake to be made, one of them (at least!) has made it.
Josh LaJaunie is a plant-based ultra-runner from Thibodaux, Louisiana. He just placed second in the Gamelands 50k Ultra in North Carolina (that's him on the right, makin' a muscle, in the photo below), and is currently training for a "hundo" (that's ultra-runner slang for a hundred mile race).
That would be cool all by itself. But there's way more to Josh's story. As in, check out this photo of Josh taken in 2009 (Josh is the one on the left, holding a cup):
Josh knows a thing or two about Big Change. About transforming his menu, his movement, and his mindset.
And doing it all while working a couple of full time blue collar wake-before-dawn jobs and dealing with a series of family shit-storms that would have served as perfectly good excuses for most people.
Josh is famous for his "tough love" - the hundreds of people who reach out to him for inspiration and advice on Facebook and Instagram know that he calls bullshit on their excuses as readily as he does on his own.
When you meet Josh, you will be absolutely blown away by how much he cares about you - hell, about everyone.
When we're on the phone, he gets so passionate that he literally cries when talking about people he's helped, and people who are just now reaching out to him.
He wants so badly to show people that it's possible to get out of the pit that he found himself in - or even better, to avoid that pit in the first place.
If you aren't familiar with Josh, check out his story on Forks Over Knives (it will open in a new window).
He's also a two-time guest on the amazing Rich Roll Podcast:
Rich Roll Podcast #63 (December 2, 2013)Rich Roll Podcast #152 (June 14, 2015)
I'm a plant-based author, coach, and teacher from rural Pittsboro, North Carolina, as well as the host of the popular Plant Yourself Podcast.
I've co-authored books with two of the biggest stars in the plant-based world: T. Colin Campbell, and Garth Davis.
I'm also a professional marketer and performance coach. I'm the author of Google AdWords For Dummies, and I've helped businesses sell their products, services, and ideas for over 15 years. I know how unscrupulous companies prey on our weaknesses, and how we can "tempt-proof" ourselves by using their tricks against them.
As a coach, I have helped hundreds of people, from startup entrepreneurs to Fortune 1000 executives, get massive traction toward their most important goals. I'm on the Board of Advisors of the International Coach Certification Academy, am a certified Bregman Leadership Coach, and am certified in Tiny Habits and 18 Minutes coaching.
I know how to help you make rapid progress toward your wellness and weight goals.
When Josh and I met earlier this year and began talking about collaborating, we were struck by how well our personalities, experiences, and skill sets complement each other.
Together we make a powerful team to guide you to your weight, health, and fitness goals.
One of my health coaching clients, Joan Schutt, kindly sent me this testimonial after working with me for four months:
"I can’t say enough of how I’ve benefited from knowing Howard Jacobson as my Wellness Consultant. Howard is amazing. He’s a great listener and is very perceptive. He asks the right questions, and he is dedicated to targeting the right solutions for the problems.
"His tips and encouragement keep me motivated to reach my goal of transitioning to a Whole Food/Plant Based lifestyle.
"He has a wealth of resources that he shares and always has a reference for me to check out, or something to read or watch to keep me going. He utilizes his own network for the benefit of his clients’ wellness and success. Becoming a Tribe of Well member and tapping into all the services Howard offers got me out of a rut and has me on the path to genuine wellness.
And a few days later, Joan wrote again to share some hard numbers:
Cholesterol went from 225 to 150A1C went from 5.9 to 5.5 Stage 3a Chronic Kidney Disease reversed (aGfr from 57 to 72)Blood glucose went from 120 to 74And lost 30 pounds in four months!
Josh has a pretty big fan club of folks that he’s been coaching and supporting over the past couple of years. In between running his businesses, running up to 90 miles a week, and taking care of his family, Josh finds time to connect with people via IM, Facebook, and Instagram. And while we can’t publish these confidential exchanges, I’ve seen them, and the level of gratitude and success is so moving.
There’s a network of athletes who, while they owe their success to their own hard work, give some of the credit to Josh for helping them get off their asses and start eating and moving right.
Follow him on Facebook and Instagram and you’ll get a sense of what I’m talking about.
Yes. Here's why:
My 16 year old son saved his money for a couple of years, and last month bought his first car. A 2003 Mazda Protege LX with over 200,000 miles on it. From a guy who seemed trustworthy.
My son had it for two days when the check engine light came on. Understand, he spent all his savings on this car. And after $400 in repairs, the check engine light came on again last night.
My son is frustrated and miserable right now. And he's really worried that he's completely blown his life savings on a clunker.
It’s horrible to spend money and have no guarantee that you’re getting what you paid for. So I want to say very clearly, that’s not what we’re about.
Josh and I assume all the risk here. When you join the Big Change Program, you obligate us, not yourself.
So here’s the guarantee:
Join the Big Change Program. Listen to all three calls. Join the August Healthy Habit Huddles. If, by the end of August, you don't think we're giving you what we promised, just let us know, return the Wellness 101 program book, and we’ll refund your payment in full.
If you’re ready to make a Big Change to your health, your fitness, your physique - click the button below and join the Big Change Program for just $297.
If you're tired of bad, self-serving health and fitness advice that keeps you stuck...
If you’re tired of knowing what to do and still not implementing…
If you’re tired of approaching and then avoiding your ideal weight…
If you’d had enough of mediocre habits and mediocre health…
If you’re truly ready for your Big Change, and willing to back up your desire with action…
If you’re open to loving support and honest accountability from two guys who’ve been there, in one form or another…
Then click the button below and take a stand.
Join the Big Change Program and choose a different path. A new destiny.
You know that thing they say when advertising stock funds: “Past performance is no guarantee of future results.”
That’s what we’re all about.
Rewriting our life stories from this day forward.
Becoming our best selves.
Making the Big Changes that most people don't even dare to dream about.
Won’t you join us?
Steadfastly,Josh and Howard